Search Engine Optimization (SEO) is doing things when you write your content that is designed to help your work be found and listed on Google.
SEO can be a really big and complicated topic. But here are the basics:
First, you’ll want to choose a keyword for each post. A keyword is actually a phrase. It’s something that people are looking for on Google. So “new brakes for a mountain bike” would be an example of a keyword.
For a keyword to be worthwhile, though, you need to find out if a lot of people are looking for that keyword. A keyword tool like this one can tell you that. It can also tell you how many other sites are trying to get results for that same keyword, which is really helpful.
So if you look up your keyword, like the example of “new brakes for a mountain bike” and find a lot of people are looking for that, and there aren’t too many other blogs targeting that same keyword, it will be a good keyword to use for a blog post that answers that question.
Your blog posts and keywords should all be related to the specific topic that your site is about. A keyword about brakes for mountain bikes only makes sense if your blog is about mountain biking. You’ll be looking for keywords that are related to your blog topic. That’s called targeting. Your keywords should be the ones that people in your audience are using when they search for things.
Once you have a good keyword picked for a post then you write that post to include that keyword and related information. Write each post to answer the question being asked from one keyword. Write posts that help people answer their questions and provide value to your readers.
When you write each post targeted to one keyword, and all of your targeted posts are related to your one blog topic, Google will notice that you are focused and it will consider your site to have expertise about that topic. It will then be more likely to display your site in the Google search results.
